Rydell Automotive Group

Aberdeen Chrysler is a member of the Rydell Automotive Group. Rydell is the largest dealer group in the country whose stores are individually owned and that operate under a common philosophy.

Rydell Chevrolet was founded by Leonard Rydell, who started in the car business in the 1940s in Montgomery, Minnesota. Leonard strongly held many business and personal philosophies that served him well. These philosophies, known as "Leonardism's," have been written down and guide our group through our daily business and personal decisions.

In 1976, Leonard sold the business to his son, Wes. Under Wes' direction, Rydell Chevrolet converted to the one price, no hassle, no haggle pricing policy that is followed today. You may know it as "Best Price," which is simply a market-based price that has already been pre-negotiated for you.

In 1980, Leonard and Wes helped one of their managers purchase a dealership in Mandan, North Dakota. Their intent was to help that manager to eventually own the dealership outright. The plan worked, and Leonard and Wes repeated the process with many other managers. The Rydell Group has since grown to over 50 dealerships in 10 states. Aberdeen Chrysler is one of them.

Aberdeen Chrysler & The Pre-Owned Auto Mall

Aberdeen Chrysler officially became part of the Rydell Group in 1988. The store became a "Best Price" store in 1992 and continued to operate that way, even when the current owner, Roger Gray, took over the store in 2000. He kept the "Best Price" practice alive as he believes that the best possible price should be offered right up front and in writing. The Pre-Owned Auto Mall and Value Lot opened their doors in August of 2007. Under Roger's ownership, the Aberdeen Chrysler Center has grown to be one of the Top 50 Highest Volume Chrysler Dealers in the country.

On average, Aberdeen Chrysler employs about 100 people throughout all of our departments. We have always applied a long-standing philosophy of promoting from within. All of our management positions have been filled with individuals that started at entry-level positions. We continue to promote from within to ensure that you have the best, most knowledgable person to assist you when you're visiting our dealership. This tradition follows the guide set forth by our mission statement:

"To Be So Effective That We Are Able To Be Helpful To Others."

Our Dealership and management team have received dozens of awards and recognition on our high level of customer satisfaction. In 2010 alone, we sold vehicles to customers in over 600 cities in 31 different states across the country. Our business is based primarily on the following philosophy that, we beleive, is critical to business success:

1. Customer Enthusiam
2. Employee Satisfaction
3. Financial Performance
4. Market Effectiveness
5. Ongoing Improvements

Give us a call today! We are ready to serve you and anxiously await the chance to earn your business! We have New and Pre-Owned vehicles that can fit any budget. Our Service Department repairs all makes and models, and our Accessory Department can find virtually anything that you'd like to add to your vehicle. We hope to see you soon!